GENEWIZ, Inc., Leader in DNA Sequencing & Gene Synthesis, Unveils New Logo

South Plainfield, NJ – May 12, 2010 -- GENEWIZ, the largest provider of research-based Sanger DNA sequencing in the United States, has introduced an updated logo that emphasizes the company's long-standing commitment to excellence in both science and customer support. GENEWIZ specializes in DNA services including standard and complex DNA sequencing, molecular biology, gene synthesis and other genomic services for both regulatory and research needs. 

The new logo is designed to communicate the company's mission and unwavering commitment to fast, reliable and accurate results, specialized expertise and friendly, personal customer support. The design features a free-flowing, lower-case letter 'G' on a circular background of blue and green accompanied by the GENEWIZ name and the new corporate tagline, “Solid Science. Superior Service.” 

The use of a blue and green color scheme in the logo is a departure from the previous shades of blue, and is meant to represent the synergy between solid science and excellent customer support, the cornerstones of the GENEWIZ misson. The green also indicates the company’s commitment to environmental responsibility. The new logo will be implemented in all its materials and locations over the next several months.

GENEWIZ has continued to expand, becoming an international presence with the opening of its Beijing, China, facility. GENEWIZ co-founders, Steve Sun and Amy Liao, decided that the time had come to develop a logo that more accurately reflects the company's industry leadership and international reach. "Our strength is to help our customers excel in their research – their dependable partner of choice to assist their breakthroughs in basic research and developing new therapeutic agents," said Steve Sun, CEO. "We wanted to modernize our logo to communicate our broader, global mission and purpose."

In addition to its overnight and same-day, 7-hour DNA sequencing, GENEWIZ offers best-in-class sequencing for hairpin and GC-rich DNA and sequencing from bacteria, GLP services for FDA submissions, CLIA-standard sequencing and molecular diagnostics, and molecular biology services including plasmid DNA preparation, construction of shRNA plasmid, site-directed mutagenesis, DNA cloning, and gene synthesis. Gene synthesis, the process of obtaining a designer gene in any target vector, is an exciting area of growth for GENEWIZ.

GENEWIZ, Inc. is a contract research organization (CRO) specializing in DNA-based services including DNA sequencing, gene synthesis, molecular biology, genomic services, and GLP/CLIA services. The company leads the industry in research sequencing and outsourcing partnerships with pharmaceutical, biotechnology, academic, and government institutions. Headquartered in South Plainfield, NJ, GENEWIZ is a privately-held, global company with additional laboratory locations in Washington, DC Metro, Boston, San Diego, and Beijing, China. For more information see or call 1-877-436-3949 x3202.

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